Starting and running a successful Online Business requires a proven strategy that will create the foundation necessary for success.
When I first started online I spent endless hours trying to understand the strategy that successful online business entrepreneurs were using to achieve amazing results.
I didn’t understand landing pages and what they were intended for, I wasn’t sure how or why to create an authority site and I wasn’t sure when and where to use sales pages…
The foundation of all online businesses.
Traffic… Leads… Sales.
Online Strategy Begins with 3 Types of Concepts…
All successful online business have 3 types of methods to interact with their potential customers or target readers.
Authority Site (blog): This is your website that providers readers with the confidence that you are who you say you are and the knowledge to understand what you are all about.
In summary, your authority site’s design is to build a relationship with your readers.
Landing Page: This can be called many things; squeeze page, capture page or landing page as I prefer. This is the place in which you offer value to people by asking for their email address in order to send them a free gift.
Sales Page: This is where you offer your products and services and give people the opportunity to buy.
The mistake that most new online entrepreneurs or quite frankly anyone working an online business and not making money, is which page to send your traffic.
What strategy should you use to successfully achieve your desired results in your online business?
The Online Business Strategies Proven…
Here’s the formula used by ALL successful online businesses and we’ll explain why?
Online Business Strategy
Drive Traffic: There are many ways to drive traffic and feel free to Click Here for a few proven strategies to get you started; however where should you drive that traffic.
Answer: Landing Page.
Main reason is because this is the first process in your funnel and gives you multiple chances to interact with your potential customer if they don’t purchase on the first go around.
Your landing page is also designed to PROVIDE INCREDIBLE VALUE for free which helps you build trust and an ongoing relationship with people.
Organic Traffic: This is traffic that comes to you first all for free; from search engines, retweets, social media sharing… really any traffic that you yourself didn’t control or direct. This is the beauty of SEO…
Building Relationships is the KEY to Building and Maintaining a Successful Online Business
Give Value… then Sell!
After someone has inputted their email address in order to receive your free gift, they are potentially now open to building a relationship with you through the additional value you will be providing.
It’s critical to build a relationship first and then offer them an opportunity to buy what you have to offer.
Because people are intelligent and have value; therefore they need to trust and learn from you in order to want to follow you or buy what you have to offer.
I remember a time when I was shopping for a stove… yes just a simple stove but I was young at the time and didn’t really know what I was doing.
I went to the first place and the person helping me literally showed no interest to the point that I wondered if I was bugging them… they told me a few things I asked and then suggested I buy it!
Well, I sure didn’t and not because the stove wasn’t good – it was simply because I didn’t trust him and so had no idea if what he was selling was the true thing.
I then drove 15 minutes across town to another store and spoke with a person who was kind and incredibly informative. He asked me a few questions like what I was looking for, what I thought I wanted and then taught me (provided Value in the online world) and so I really understood the differences between stoves and why I would spend more or less. Well, I bought a lovely stove and felt just great about this purchase – truly it was a stove however the experience gave me confidence and I would buy again from that person any day!
To summarize the successful online business strategies used by successful online entrepreneurs is this:
- Drive Traffic to your landing page
- Provide incredible value to start building your relationship
- Build your reputation and authority site at the same time
- Send emails to your list (from the people who signed up through your landing page) in order to build a relationship.
- Every 10 emails you send – 7 go to value written on your authority site or blog and 3 can go to your sales page.
VALUE and BUILDING RELATIONSHIPS are the key cornerstones for any Successful Online Business.
Good Luck and Enjoy!